Client: 9XO Music Channel

Event: IIT Tech Fest

Activation Type: Augmented Reality (AR) Booth, Dance Competition, Youth Engagement Activities

Objective:

The primary goal of the 9XO Music Channel activation at the IIT Tech Fest was to create an engaging and immersive brand experience for young, tech-savvy attendees. The event aimed to promote the music channel through interactive installations, AR-powered photo engagement, and high-energy activities tailored to a youthful audience.

Concept & Execution:

9XO Music Channel leveraged a combination of Augmented Reality (AR) technology, dance competitions, and interactive elements to maximize engagement and brand recall.

AR Booth Experience:

• Participants could add fun digital elements, such as funky props and accessories, to their photos using an AR-powered screen.
• The booth allowed attendees to capture and share their augmented selfies on social media, extending the brand’s reach beyond the event.

Photo Booth

• Live Pose challenges encouraged attendees to participate in interactive photo based interaction
• The installation included photo zone, props

✔ High Footfall: The AR Booth and Dance Competition drew massive participation, making it one of the most popular engagement zones at the festival.
✔ Brand Recall & Engagement: 9XO successfully connected with the youth demographic by integrating music, technology, and entertainment into an interactive experience.
✔ Increased Channel Visibility: The activation helped boost awareness and affinity for 9XO Music Channel among college students and young professionals.

Conclusion:

The 9XO Music Channel activation at IIT Tech Fest effectively demonstrated how interactive tech, AR, and live activities can elevate audience engagement at youth-focused events. By blending digital and physical experiences, 9XO successfully strengthened its brand presence and left a lasting impression on attendees.